Corona
Corona is the quintessential beer for relaxation. As Corona has evolved over the years, I’ve helped push the brand forward through photoshoots, social, and point of sale ads.
Corona’s roots will always be on the beach.
But as a brand known for having a creative “wink” you sometimes need to evolve the beach depending on who shows up.
Alongside redefining the beach, my work with Corona also stepped into the preservation side. Collaborating with non profits, I helped lead the visual direction for Corona’s protect our beaches campaign at retail.
But at the end of the day - it’s all about the cerveza. Working with dozens photographers across the years I helped establish Corona’s photographic look and feel - always appetizing but never fake or flat.
