Pacifico
As Senior Art Director at Upshot, I’ve worked on helping shape Pacifico’s brand at retail. Taking cues from it’s surfing roots, I’ve looked to push a bold and eye catching look for the brand, and helping to inform it’s growth from a west coast beer to a national lifestyle brand.
Pacifico’s history is rooted in surfing, which provides a great energy to really showcase Pacifico’s adventurous spirit.
Taking cues from the surf attitude, I looked to showcase a similar energy when creating winter sports themed programs
Pacifico Preserves is Pacifico’s initiative to help preserve outdoor adventure. From point of sale ads, to social, to video, the message has been shared.
Above is a spot I collaborated with The Matador Network on to showcase a promotion where consumers could win the ultimate curated trip to a national park. We camped out for 5 days in the Oregon desert gathering some truly awesome footage to bring the prize to life.
Below is the first Pacifico Preserves program. The logo and photography has helped inform the program as it has evolved every year.
