Snoop Dogg has your ticket to summer.
Following Covid, Americans planned to spend 91% more on summer activities than before, and Corona was ready to provide.
Music, baseball, and the beach are all summer essentials, so we put the ticket to summer right in consumers’ hands. QR codes on every product invited drinkers to scan their beer or in-store POS for a chance to win.
With the help of Snoop Dogg, we opened the virtual Corona Will Call booth. Fans could check in daily to see if Snoop had tickets with their name on them. All season long we awarded instant-win festival wristbands, travel vouchers, and MLB tickets, keeping the summer spirit alive with every scan.
The virtual experience let consumers worlds based on each prizing pillar. Upon arrival, they were greeted by Snoop and invited to see what they’ve won.
The Corona Will Call booth had over 900k pageviews through the first 5 weeks of summer. Nearly 3X higher than the previous year’s Corona summer campaign.
This program consisted of over 250 elements with bundles extending to MLB, 4th of July and promotional packaging snipes.
The summer POS spend by distributors was over 1 million dollars – up 14% from the previous year.
The Will Call booth showed up IRL outside the stadiums of some of our official partner teams and gave fans the chance to grab instant win ticket upgrades.