Modelo merch drops, all summer long.
Although Modelo was well-loved, the brand needed to translate this consumer affinity into tangible retail success. The challenge was to create consumer-driven demand that would encourage retailers to increase their support for Modelo, ensuring greater shelf space and product visibility in a highly competitive market.
Salud to Summer connected to our core consumer the excitement of drop culture. Every Friday throughout the summer, we released limited-edition collaborations with influential brands across music, technology, fashion, and sports. Each drop resonated deeply with our multicultural consumers, tapping into their passions and providing exclusive experiences they couldn’t get anywhere else.
Partnering with Uber, Takis, Traeger grills and more, we drove consumers on both retail and social to get in on the action.
Our incredible talent was a champ for this shoot - bringing the fun and energy of a hot summer day while filming in 20 degree Chicago winter.
